With the inception of social media and the internet, almost everything, including the way of promotions have changed. But one type of advertising that is still effective is the word to mouth promotion. Amid increasing digital advancements, word to mouth has been able to retain its place as the most cost-effective promotion. There are some downsides to this type of publicity too. But there’s never any loss in trying word to mouth. Even today, many movies and songs taste massive success due to the good things that people share after exploring a video or a song.
What is the word to mouth promotion
Word to mouth is essentially the good things that a person says about something that he likes, and encourage others to try it. But the matter is that this type of promotion is heavily dependent on sound quality. A fake word to mouth promotion never works well. When a friend who you trust asks you to check out a song or a movie, you’d prefer it any day over some new video or song that you’ve never heard about. One thing that you can do to make your word to mouth promotion is to encourage or ask your fans to tell their family and friends about you and your work.
Advantages of the word to mouth
There’s no better promotional way than a word to mouth for a new band struggling to make enough money. If you’re earning well and are quite famous, then you can try new promotional ways. In the success of songs like Despacito and Gangnam Style, word to mouth promotion have played a considerable role. People take words of their friends or anyone they trust very seriously. Nowadays, people don’t even believe big names; they go for good content. So, also if some band is relatively new but makes good music, people don’t hesitate in checking the group out.
Drawbacks of the word to mouth
One of the most significant disadvantages of the word to mouth is that you can’t rely on it. Other mediums of promotion have some reliability as you can check the stats of how many people watched your post or advertisement. You have no way to find out how’s your word to mouth promotion is going on.
How to make people promote your brand through the word to mouth
The most important thing that makes people talk about your group willingly is the quality of your music. You should be outstanding if you’re doing something usual, or your music should have some new elements to it that people have never seen before. It’s only when someone is taken aback by your music; he’s going to urge everyone he knows to check your music out. Other than providing excellent music, you can urge your fans to talk about your band, from the stage. Social media is another place where you can request people to share your work with their friends and family. One thing is for sure, that word to mouth promotion will always be there, no matter how advanced the technology gets.