Sabre Entertainment

How to Use Word of Mouth to Effectively Promote A Band

How to Use Word of Mouth to Effectively Promote A Band

With the inception of social media and the internet, almost everything, including the way of promotions have changed. But one type of advertising that is still effective is the word to mouth promotion. Amid increasing digital advancements, word to mouth has been able to retain its place as the most […]

The Penny Behind Music Concert Promotion

The Penny Behind Music Concert Promotion

Making money by conducting a concert cannot be possible without the right promotion. It is almost impossible to expect a crowd to turn up at a gig without giving it maximum exposure. Whether you work for a church, venue, speaker, band, an event organiser or a  Performer, there are a […]

The Influence of Information Technology in Music

The Influence of Information Technology in Music

With the birth of the 20th century, Information Technology slowly and steadily took over the world and brought nations closer. Over time, the scaling nature of IT has helped with several other industries in managing handling information that is stored across devices. In the financial industry, security of people’s information […]

How Streaming Saved the Music Industry – Part 2

How Streaming Saved the Music Industry – Part 2

In part one of our blog to see how streaming saved the music industry, we saw that in the decade that followed 2000 the music industry was brought to its knees by illegal downloading. Since then the industry has bounced back and downloading revenues are high. But just is where […]

How the Music Industry Started – Part 2

How the Music Industry Started – Part 2

The second part of our blog to see how the music industry was formed continues with the recorded music industry and how it developed. For the first time it put the emphasis on the singers and the bands and not the composers who wrote it. The early recording studios looked […]

How the Music Industry Started – Part 1

How the Music Industry Started – Part 1

We all take the music industry for granted, it has been with us for so long and dominated the media that it seems that the industry has always been there. But this is not so, the music producers, artists, publishers and so forth have only been a coherent group as […]