With the inception of social media and the internet, almost everything, including the way of promotions have changed. But one type of advertising that is still effective is the word to mouth promotion. Amid increasing digital advancements, word to mouth has been able to retain its place as the most […]

It’s not easy to start your music career, as talent and skills cannot guarantee your success. Notably, at the start, you’ve to put in a lot of effort to get work and enough money to keep going.  To come up with great music to compete with other bands is challenging […]

A music promoter’s most crucial role is to make sure a concert gets people’s attention. They are the ones who are tasked with setting up the shows. They will be working with the bands directly or with their agents. They also talk to concert venues and clubs for when they […]

When following a career in live music, it is vital to be able to book the best artists for the shows that you promote. To artists around the world don’t work all by themselves to promote their work. They work with booking agents who handle their promotions and get them […]

Making money by conducting a concert cannot be possible without the right promotion. It is almost impossible to expect a crowd to turn up at a gig without giving it maximum exposure. Whether you work for a church, venue, speaker, band, an event organiser or a  Performer, there are a […]

With the birth of the 20th century, Information Technology slowly and steadily took over the world and brought nations closer. Over time, the scaling nature of IT has helped with several other industries in managing handling information that is stored across devices. In the financial industry, security of people’s information […]

The fourth and concluding part of our blog of untangling the music industry carries on with the role of the agent and the reimbursement he can expect. In the earlier part of the blog, we looked at the importance of an artist building a framework of professionals behind him. And […]

In part two of Understanding the music industry, we looked at the role of the artist manager, the types of manager there is and the difference between an artist’s manager and a business manager. In this blog we focus on what an agent does for an artist and why he […]

Our second part of the blog is here to guide artists through the minefield of the music industry, its players and their roles, and this time we focus on a music manager. The Artist’s Manager The manager of an artist is usually the first component to the team that will […]

If you are a budding artist and setting out into the music industry, you are probably doing so because you are highly talented at creating music, but the business is entirely different matter. Understanding the business side of things can be absolutely daunting, phrases such as business managers, agents, personal […]